Join us this July in a fun-filled, month-long competition across the Sugar River Valley region, which includes the towns of Verona, New Glarus, Mount Horeb, Paoli, and more. Engage with local businesses, explore the region’s natural beauty, and create lasting memories as you compete to collect the best 5-Card Poker Hand for a chance to win an epic Grand Prize of $1,000 CASH MONEY!

How It Works

Collect one physical playing card (or a photo of a stationary card at select locations) to add to your 5-Card Poker Hand at each stop throughout the region, with Grand Prizes to be distributed at the end of the challenge, plus Weekly Mini-Prizes. Submit a photo of your 5-Card Poker Hand via the Participant Page for a chance to win. For the best chance at a winning hand, visit as many different stops as you can. Categories for different stops include:

• Local Businesses: Restaurants, Breweries, Coffee Shops, Bakeries, etc.

• Outdoor Recreation: Visitor Centers, Trailheads, Outdoor Outfitters, Gear Rental shops, etc.

• Local Attractions: Cave of the Mounds, Swiss Heritage sites in New Glarus, the Trollway in Mount Horeb, and other historical or quirky sites